Adobe analytics click map how to#

An insight that pops off the page in Activity Map becomes an A/B test, which becomes a better experience for my customer. Better yet, I may decide to run a test to see whether that placement yields better results than the incumbent experience. Having this information enables me to give better placements to the links that people are actually clicking, moving them to the main body of the page. I might discover that links to the Community Forum are really popular, while links to another area of the site are not. (NOTE: the screenshot above is using fake data.) By putting this data right on the page, I can see exactly where people are clicking - as well as where they are not clicking. Using a very simple example, let’s say that I use Activity Map on the homepage. It’s like having a grownup version of the HUD for your Adobe Analytics data.

Adobe analytics click map how to#

For anyone interested in how users are interacting with content, links, A/B tests, and more, Activity Map provides you with insight right on the page and makes it much easier to come to an informed decision about how to optimize. It runs right over the top of your website and makes your data come alive in vibrant color with visual overlays that draw the eye to areas of interest for your customers. Activity Map is a browser plug-in/add-on/extension with support for all major desktop browsers. In April, Adobe Analytics gained a brand-new approach to in-context analytics that allows marketers, designers, content owners, and others to view user-click and interaction data directly on the pages of their websites: introducing Activity Map. That same, almost-effortless data interpretation - gained from not having to look away from what I’m doing to access it - that I enjoyed as a child applies to customer intelligence on the web as well. It was so much easier to process all of this information and have a productive flight with the HUD enabled.ĭata Access and Interpretation on an Adult Level The HUD allowed you to find information about altitude, pitch, other airplanes, points of interest, and more - right on the windshield of the digital airplane. But, my favorite part of the game was the simulated Head-Up Display (HUD). The Hornet was sleek and fast, and I loved to kick on the afterburners until my airplane disintegrated under the stress. My personal favorite was one that put the player in the cockpit of a powerful fighter jet called the F/A-18 Hornet. Growing up, I often enjoyed playing flight simulators on my family’s computer. Visual Customer Insights with Adobe Analytics Activity Map